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When a community is exposed to good barbecue they begin to expect it. If another joint opens, then it better be as good as the last one. If the places with shitty smoked meats don’t improve their game, they’ll lose their business to the folks who barbecue with care and skill. But if everyone’s barbecue is average or just plain bad, then the stakes are low. Mediocrity becomes the target. And when mediocrity is the benchmark, the low end can be as low as it was at West Texas Style Bar-B-Que and so many of the other joints we’d suffered through.